Hi, I am Pedro Fierro, an assistant professor at the Business School at Adolfo Ibanez University. Currently, I am a visiting fellow (ANID Postdoctoral Researcher) at the Department of Media and Communications at the London School of Economics and Political Science, an adjunct researcher at the Millennium Nucleus for the Study of Politics, Public Opinion, and Media in Chile, and a researcher at P!ensa Foundation. Previously, I conducted research as a Miguel-Dols Fellow at the London School of Economics and Political Science. Before completing my PhD in Communication at the University of Navarra, I was a visiting researcher at Digital UNAV and at the Department of Public Communication at Pompeu Fabra University. My research focuses on Political Communication and Political Geography. I have published articles in various journals, including Technology in Society, New Media and Society, Social Science Computer Review, and the Cambridge Journal of Regions, Economy and Society.